Qualitative Research Methods Paperback – April 21, 2025

Attempting to describe qualitative research methods through one volume of material is quite a challenging endeavor and it should be noted here that this book is by no means attempting to exhaustively present everything under the Sun on the subject. Interested readers will need to expand on what is presented here by searching the extant literature on what exists and what best suits their research needs. Having said that, the book does cover the great majority of qualitative methods found in business research. The motivation for developing this book came from delivering qualitative methods courses for graduate programs in Europe and the USA and supervising dozens of DBA and PhD dissertations. A basic assumption for this book is that the reader doesn’t know anything about qualitative research and about research in general. All concepts presented in the book are defined and introduced. Also, alternative and overlapping expressions and keywords used in qualitative research are presented so the reader can identify them in their readings of academic research. Whether this “zero-to-hero” approach succeeded is left for the reader to judge. The book’s website at www.harkiolakis.com/books/qual provides additional material for executing the methods discussed here with NVivo, as well as all book images in higher resolution and links to other sources online. Read more